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Introducing the Bronco Family

Preproduction CGI image shown.

Introducing the Bronco Family

Preproduction CGI image shown.

Meet the Broncos

The Bronco Family is vast, with a reach as far as you’re willing to take it and a legacy that spans generations. The entire Bronco family is designed, engineered and built for adventure. So get ready to mount up and get dirty because the one and only legend is making its long-awaited return.

The 2021 Ford Bronco in Sand

The 2021 Bronco

There’s a whole world out there just waiting to be discovered. To find it you have to break rules, push boundaries and climb over the barriers in your way. With its relentless toughness and durability, the all-new Bronco was built to carry outdoor enthusiasts to wherever the wilderness calls. Available in two- or four-door models.

Preproduction CGI image shown. Available beginning summer 2021.

The 2021 Ford Bronco Sport

The 2021 Bronco Sport

Meet the latest in the family. The all-new Bronco Sport is your wilderness guide with four unique series engineered to match the way you experience the outdoors. Each, expertly equipped to get you out there — To the mountain ranges, the woodland trails, and the scenic shores. Your adventure begins in a Bronco Sport, and it never ends.

Preproduction computer-generated image shown. Aftermarket equipment shown.

What Does a Reservation Do for You?

Your deposit saves your model selection and reserves you a spot when your all-new Bronco or Bronco Sport becomes available to order. You will be able to complete your vehicle configuration before you order.

1

RESERVE

Select your model and put down your refundable $100 deposit.

2

PLACE ORDER

Your dealer will reach out to place the order, verify pricing and configure the rest of your Bronco or Bronco Sport. Once you verify all the information and pricing from your dealer, your order will be confirmed.

3

FIRST SHIPMENT

Bronco Sport production and initial deliveries are scheduled to begin late 2020. Bronco is scheduled to begin summer 2021.

Online Reservation FAQs

What is a reservation?
A reservation lets you select your vehicle and be among the first to order a new Bronco or Bronco Sport from Ford with a refundable reservation deposit. It is not an actual order and does not guarantee delivery.

What steps are required to complete my reservation?
Go online and select your preferred configuration, create a Ford Account, select your preferred dealer and enter your credit/debit card details and address. A confirmation receipt will be sent to the email address you provide.*

What is a Ford Account and why do I need one?
A Ford Account lets you sign into the Ford website to save and manage your personal and reservation information. You need to create a Ford Account to reserve your Bronco or Bronco Sport. Reservations can also be tracked in your Ford Account at owner.ford.com/.*

Can I select any Ford Dealer?
Only Ford Dealers who are eligible and have activated online reservations can be selected. The eligible dealers will be provided based on your ZIP code, or you can enter the name of your favorite Ford Dealer and will be matched to them.

How many reservations can I make and can I transfer my reservation?
Up to two reservations per account. Your reservation number is assigned to you and cannot be transferred.*

Can I cancel my reservation?
Yes. You can cancel your reservation at any time and receive a full refund.* You can do this in your account at ford.com. If for some reason you can’t process the cancellation online, you can contact a Ford Customer Experience Representative at 800-392-3673 (Ford U.S.). After canceling, allow seven to 10 business days for the reservation deposit to be credited to your original form of payment. Once you progress from a reservation to an order with a dealer, however, cancellation requests would be at that dealer’s discretion.

Can I make changes to my reservation?
You will be able to make changes and complete your Bronco configuration at the time you place your order.* The order conversion process will now begin in mid-January and run through March 19, 2021. Customers should expect their selected dealer to schedule an order consultation to complete their configuration, agree on selling price, and place the order.

What happens to the reservation deposit once I order?
The reservation deposit will be handled by your dealer along with the other details of your vehicle purchase.*

When will I take delivery of my vehicle?
Bronco deliveries begin summer 2021 and will extend through 2022 calendar year. We anticipate some customers will receive a 22MY Bronco. Actual delivery times will vary based on reservation timestamp, vehicle model and configuration selected, part constraints, and the number of Bronco vehicles your dealer will receive. In May 2021 you will receive an estimated delivery window based on final ordering and production of similarly configured Broncos.

Will my configuration from Build & Price be sent to my dealer?
No. Reservationists should use the Build & Price tool to support their upcoming order consultation. Recommend printing and saving a copy to share with your dealer during ordering process.

Am I buying this vehicle directly from Ford?
No. The purchase agreement will be between you and the dealer, not you and Ford.

How many reservations can I make and can I transfer my reservation?
Up to two reservations per account. Your reservation number is assigned to you and cannot be transferred.*

Will you share my reservation information with my dealer?
Your reservation information will be shared with the dealer you select at the time of reservation. Please see our privacy policy at ford.com/help/privacy for additional information.*

How much will it cost to reserve a Bronco?
Reservations will cost $100 for each model.

Is the $100 reservation fee refundable?
Yes automatically with reservation cancellation.

Will reservations be fulfilled in the order placed?
Reservations will be fulfilled in approximately the same order received using timestamp, however, actual delivery may vary based upon a number of factors including vehicle model and configuration selected, part constraints, and the number of Bronco vehicles your dealer will receive.

When will customers be able to convert their reservations to order?
Order conversion process will now begin in mid-January and run thru March 19, 2021. Customers should expect their selected dealer to schedule an order consultation to complete their configuration, agree on selling price, and place the order.

What happens if my order is not built in 21MY?
Due to overwhelming demand, we anticipate some customers will get a 22MY Bronco. In this scenario, customers will work with their dealer to replace their 21MY order but will have access to any product improvements for 22MY. Their reservation timestamp will remain with their order for prioritization within similarly configured Broncos.

Can Customers update their dealer selection for their reservation?
Customers may reach out to Ford Customer Support at (800) 334-4375 for assistance in updating their dealer selection through March 19, 2021. In changing dealers, there will be no impact to a customer’s reservation ID, vehicle details, or the associated timestamp.

I already changed my dealer once, can I update my dealer selection again?
Yes. Customers may reach out to Ford Customer Support at (800) 334-4375 for assistance in updating their dealer selection through March 19, 2021. In changing dealers, there will be no impact to a customer’s reservation ID, vehicle details, or the associated timestamp.

Is the 2021 Bronco two-and four-door launch delayed into Summer? What happened to “Spring 2021”?
Yes, given the COVID-19 pandemic, customer deliveries of the new Bronco will now begin next summer.

I thought the order conversions were beginning in December. Now I understand it’s mid-January, meaning customer orders will be even later. Why the delay? And will it delay vehicle deliveries?

Given the COVID-19 pandemic, Bronco ordering will now start in mid-January, with customer deliveries now starting next summer.

Will orders be built in the order that reservations were received?
Reservations will be fulfilled in approximately the same order received, based on final ordering and production of similarly configured Broncos. Due to the high number of Bronco two-door and four-door reservations, deliveries will extend into the 2022 calendar year.

Will I be able to convert my reservation to order on Ford.com?
No. Process of placing your formal order is handled by your selected dealer. Your Ford Dealer will begin reaching out to you in mid-January to schedule an order consultation and take your order.

DISCLAIMER: *By completing the Reservation Process, you are not ordering or purchasing a vehicle. Participation in the Program does not guarantee you vehicle delivery. Your Reservation does not guarantee a set price for the Vehicle.

Product FAQs

Why can’t I get a painted hardtop roof at launch?
Due to unprecedented demand and to ensure a smooth and high-quality launch, we are making the painted hardtop a late availability feature for 21MY. Build & Price will be updated at that time.

What roofs are now standard for the Bronco two-door and four-door First Edition, and Wildtrak series?
First Edition and Wildtrak will come standard with a Carbonized Gray molded-in-color hardtop.

Why isn’t the Sasquatch manual transmission available in the Build & Price?
As mentioned in our announcement, Sasquatch expanding to manual transmission-equipped Bronco models will now be a 2022 model year option. Build & Price will be updated at that time.

Why do certain models prohibit some accessories?
We have a Bronco for every customer. Many Bronco accessory items can be added during or after vehicle delivery at the dealer. We engineered Bronco for maximum off-road capability and GVWR restrictions may limit combinations of certain accessories.

Has the delay to Summer 2021 enabled the late-availability Sasquatch package and manual transmission configuration to catch up?
Due to the COVID-19 pandemic, the entire Bronco production launch schedule shifted, now pushing the manual transmission Bronco models with available Sasquatch package into 2022 model year.

Is Navy Pier interior option still available for Bronco 2- and 4-door First Edition?
Yes. The all black interior is an incremental option. Navy Pier is still available.