Ford Military Appreciation Program

On the left man in military uniform holds child in one hand, the other embraces woman, on the right black text Military Recognition on the white background.

Ford Motor Company will never forget all you gave to protect our country's freedom - and here's how we're going to prove it.

Through our Military Recognition program, military personnel are eligible for an exclusive cash reward toward the purchase or lease of eligible new Ford or Lincoln vehicles! Additional details about this exciting offer are below.

We can never fully thank you for the sacrifices you've made for our Country - but helping you save is a start.

Who is Eligible?

The Military Exclusive Cash Reward is available to eligible military personnel who are residents of the United States. All U.S. Military Branches - Army, Navy, Air Force, Marines and Coast Guard— are included. See below for details regarding eligibility.

Active Duty

Active Military Personnel of any eligible U.S. Military Branch, including:

  • National Guard
  • Reservists serving on Active Duty
  • Members of the Delayed Entry/Enlistment Program (DEP)
  • Spouse/Surviving Spouse
  • Members within the same household


Retired Military Personnel of any eligible U.S. Military Branch, including:

  • Regular Retirement
  • Reserve Retirement
  • Early Retirement (TERA)
  • Medical Retirement
  • Spouse/Surviving Spouse
  • Members within the same household


Honorably discharged veterans within 24 months of separation are eligible. You may qualify for a special regional incentive regardless of separation date. Enter your ZIP code in Step 1 to see if you qualify.

Proof of Eligibility

When verifying your military status, you may be asked to upload military documentation. Verify military eligibility using one of these items listed below:

  • Active Duty Service Members: Leave & Earnings Statement (LES), Active duty Enlisted Record Brief (ERB)/Officer Record Brief (ORB), Enlistment Contract
  • Veterans: DD214 (Discharge Details Form 214), NGB form 22 (National Guard Bureau similar to a DD214), Veterans Health Identification Card (VHIC), or Veteran Identification Card (VIC), Driver's License or DMV-Issued State ID with VETERAN endorsement
  • Retirees: Retiree Account Statement (eRAS), DD214 or NGB form 22 (must show 20 years of service or the reason for discharge was retirement)
  • Surviving Spouses & Household members: upload any of the military documents listed in the categories above. Surviving Spouses can also submit a Casualty Report (DD Form 1300).

Valid January 3, 2024 - January 2, 2025

Military Recognition Program is available on an eligible new 2023, 2024, or 2025 Ford Mustang Mach-E, Mustang, Bronco Sport, Bronco, Edge, Escape, Explorer, Expedition, Maverick, Ranger, F-150 Lightning, F-150, Super Duty, Transit Connect, Transit, E-Transit. Vehicle eligibility may change at any time. Please see your local Ford Dealer for complete details.

Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information.

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